March 29, 2016

SKEDBALL: March Madness 2016 through Sunday 3.27

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Written by: Mitch Metcalf
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The NCAA Men’s Basketball Tournament continues to lag prior years.  Heading into the Final Four this weekend, March Madness is down -10% in total viewers 2+ across the four network partners and down -23% with men 18-34.

March Madness 2016 Network Summary thru Sun 03 27

This past weekend (the Regional Finals and the end of the Elite Eight Round) should be approaching 15 million viewers and 6+ demo ratings with men 18-49.  This year was barely above 10 million and well under a 5 demo rating.

March Madness 2016 Top Telecast Detail thru Sun 03 27


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.