March 29, 2016



Crossovers work.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Mar MON.28

CBS:  The match-up of SUPERGIRL and THE FLASH was a lot more enjoyable than the other superduo currently having its way with pop culture, and SUPERGIRL got a big 0.4 bump from the guest appearance, lifting it to 1.7.  SCORPION gained 0.1 to 1.6, while NCIS: LA fell 0.1 to 1.2.

NBC:  THE VOICE wasn’t damaged by the 8PM competition, holding at 2.8, and BLINDSPOT was up 0.1 to 1.6.

FOX:  GOTHAM and LUCIFER were steady at 1.3/1.2.

ABC:  DANCING WITH THE STARS was 0.1 slower with 1.7, and then the network tried to boost last week’s iffy premiere of THE CATCH with a 0.7 rerun of the pilot.

CW:  CRAZY EX-GIRLFRIEND and JANE THE VIRGIN were each up 0.1 to 0.3/0.4.

CBS gives LATE LATE SHOW host James Corden a primetime berth tonight with a CAR KARAOKE special. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Mar MON.28

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.