DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  A mixed night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  No network will finish above a 2 rating for the week, even as the May sweep (with plenty of original episodes began).  The problem this past week was there were no live sports or special […]

  Last night was Battle of the Canceled Shows. CBS:  Even though UNDERCOVER BOSS was up a robust 0.4 to 1.6 as a lead-in, the last episode of VEGAS only managed to hold even at 0.9.  The season finale of BLUE BLOODS was down 0.2 to 1.1. FOX:  The season finale of KITCHEN NIGHTMARES, even […]

  ABC is all-in with Rebel Wilson next fall.  The network has given SUPER FUN NIGHT, which she wrote as well as stars in, its showcase Wednesday 9:30PM slot, behind Modern Family.  Wilson plays one of a trio of pals who’ve never been successful with guys and spend their Friday nights together hanging out at […]

  Not a lot of offerings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

The second leg of horse racing’s Triple Crown was up versus last year (the pre-race coverage was up 24-49% versus last year, while the race coverage was up only 9% versus last year).  Certainly, millions of TV sets were immediately shut off when Orb (winner of the Kentucky Derby failed miserably in the Preakness).  The […]

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). The bad news in this case: very few […]