A typical summer Tuesday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

>March Madness, the NCAA Men’s Basketball Tournament, kicks off this week on CBS and a trio of cable networks (TNT, TBS and TruTV) with University of Kentucky, Michigan State, Syracuse and University of North Carolina the #1 seeds in the four regions.  The ratings impact in prime time is minimal the first week but builds […]

  BROADCAST FINALS ABC:  The season finale of THE BACHELOR was at 1.09, a very big number these days but down four-tenths from the 2021 finale.  Reruns of ABBOTT ELEMENTARY followed at 0.35/0.25. CBS:  Reruns at 0.40/0.37/0.33. NBC:  The season premiere of YOUNG ROCK was at 0.43, down sharply from the 1.01 series premiere last […]

In breaking news, EMPIRE did NOT set a new record last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> Jersey Shore’s reign at the top of the weekly cable chart is over.  The NFL double-header on ESPN’s Monday Night Football saw to that.  The early game started at 7:00 ET and scored a 6.3 demo rating, down from last year’s ESPN opener but still potent.  The later game, featuring a late start time […]

  BROADCAST FINALS ABC:  SHARK TANK ticked down to 0.49, and 20/20 was down 0.02 to 0.34. CBS:  The season finale of UNDERCOVER BOSS gained 0.02 to 0.31, MAGNUM PI was up 0.02 to 0.40, and BLUE BLOODS ticked up to 0.41. NBC:  THE BLACKLIST rose 0.03 to 0.25, and DATELINE was up 0.07 to […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

  BROADCAST FINALS ABC:  A night of season premieres:  HOLEY MOLEY at 0.43 (down a tenth from last year’s premiere), THE CHASE at 0.29 (down a huge 0.66 from the January 2021 premiere, when it had a big lead-in from CELEBRITY WHEEL OF FORTUNE), and WHO DO YOU BELIEVE at 0.25.  CBS:  Reruns at 0.41/0.35/0.31. […]