DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
A horrific night for network TV Saturday, when even college football could not salvage the night because ESPN had the best prime time game by far (#3-Auburn at #4-Ole Miss) in four-point game (35-31 final) that was tight the whole way (tied at the end of the 1st quarter, a three-point game at halftime, and a four-point game at the end of the 3rd quarter). It doesn’t get any better than that: two highly-ranked teams in a close game — the ESPN demo rating (available Tuesday) will be huge.
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