> The fairy tale continues for one of this season’s new arrivals. ABC:  The back order for ONCE UPON A TIME should be arriving any minute.  The fantasy soap has clearly found an audience sweet spot, and even with what will probably be the season’s strongest Simpsons as competition (not to mention NBC’s football and […]

  BROADCAST FINALS ABC:  Returning from 2 weeks of reruns, THE CONNERS ticked up to 0.49, THE GOLDBERGS dipped 0.03 to 0.34, ABBOTT ELEMENTARY lost 0.04 to 0.45, and NOT DEAD YET was steady at 0.31.  A MILLION LITTLE THINGS held at 0.21. CBS:  SURVIVOR dropped 0.05 to 0.71.  After a rerun, TRUE LIES gained […]

> The word “turkey” comes to mind when looking at last night’s pre-holiday landscape. ABC:  The cycle finale of DANCING WITH THE STARS was of course the highest rated show of the night and enough to give ABC the Tuesday win, but in keeping with the way this whole cycle has gone, it was distressingly […]

  BROADCAST FINALS:  ABC’s NHL PLAYOFFS game was at 0.58.  FOX’s USFL game was at 0.11.  On CW, MASTERS OF ILLUSION was steady at 0.04, and TOTALLY WEIRD & FUNNY ticked up to 0.04.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game was at 1.37.  TBS’s NHL PLAYOFFS games […]

> All the buzz and acclaim for Showtime’s HOMELAND started to pay off in the ratings for its season finale, which climbed from the show’s usual 0.4-0.5 level to a 0.7.  That’s still no blockbuster, but in the mostly tiny world of pay-cable ratings, an increase of 40-50% is no small deal.  The show also […]

  BROADCAST FINALS ABC:  A run of the Marvel/Disney movie SHANG-CHI & THE LEGEND OF THE 10 RINGS was at 0.28. CBS:  Reruns at 0.28/0.26/0.18/0.16. NBC:  Reruns at 0.21/0.24/0.16. FOX:  Reruns at 0.16/0.13. CW:  After a rerun at 0.04, 100 DAYS TO INDY was up 0.03 to 0.05. TELEMUNDO:  TOP CHEF VIP slipped 0.03 to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> A night mostly on pause for college football. ABC:  Although the network took the night, it wasn’t able to make as much hay with its female-skewing programming as one might have expected, on an evening where the main event was the BCS Championship college football game on ESPN.  THE BACHELOR, facing repeats on 3 […]