The wheels have pretty much come off the Olympic cart in Russia.  Saturday night was even worse than Friday’s disaster, a preliminary 4.3 adult 18-49 rating from 8:30-11:00 pm Saturday night (assuming the first half hour is excluded from the nightly average as is common on Saturday).  This is two full rating points behind the […]

  Broadcast TV is sinking into its holiday torpor. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  WORLD SERIES GAME 3 averaged a 2.5 adult 18-49 rating in […]

      NETWORK FINALS:  On NBC, the RIO GOLD recap special gained 0.2 in final numbers, and the OLYMPICS CLOSING CEREMONY was up 0.1.  Elsewhere, CELEBRITY FAMILY FEUD, BIG BROTHER and the FAMILY GUY rerun gained 0.1, but the MADAM SECRETARY rerun lost the same.           Broadcast Official Nationals Program […]

        NETWORK FINALS:  THE TITAN GAMES gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TLC’s 90 DAY FIANCE franchise held the clear lead on Monday cable at 0.88/0.48/0.46, compared to last week’s 0.88/0.49/0.48.  Bravo’s BELOW DECK slipped 0.03 to 0.54.  USA’s […]

  Republicans ♥ NBC? NBC:  Somewhat ironically, considering the Right’s loathing of MSNBC, preliminary numbers have the Peacock as the GOP network of choice for last night’s coverage of the REPUBLICAN NATIONAL CONVENTION, with a 1.3, more than the CBS and ABC numbers combined.  The rating may be somewhat attributable to the 2.4 earned in […]

  The BET AWARDS had limited broadcast appeal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  An atypical night yielded some unusual results. NBC:  Adding a second hour of THE VOICE inevitably boosted the night for NBC, which took Tuesday by half a rating point, a wider margin than last week.  But that Voice episode was down 0.6 from last week to a season-low 3.5, and THE BIGGEST LOSER started […]