May 26, 2016



Goodbye, broadcast season.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 May WED.25


NBC:  The parade of finales started with HEARTBEAT, which wrapped up its run at 0.7, steady with last week.  The SVU finale benefited from on-screen changes in personnel, its 1.5 up 0.2 from last week and 0.1 from the 2015 finale.  CHICAGO PD’s 1.4 was the same as both last week and last year.

ABC:  After a 1.2 run of FINDING NEMO (Disney’s movie sequel opens next month), the NASHVILLE network finale–its studio is still trying to sell the show elsewhere–scored 0.9, up 0.1 from last week, but down 0.4 from the 2015 edition (which had stronger lead-ins from ABC’s sitcoms).

FOX:  ROSEWOOD ended its season at 0.8, down a huge 0.6 from last week when it was paired with the EMPIRE season finale, and a worrying but not surprising signpost to how it’s likely to perform on Thursdays next fall.  WAYWARD PINES premiered at 0.9, down 0.1 from the 2015 premiere.  PINES then rose 0.2 for its next episode, which didn’t have to face regular season competition, and we’ll see if Season 2 can do the same.

CW:  ARROW’s 0.8 finale was up 0.1 from last week, but down 0.2 from last season.  SUPERNATURAL’s 0.8 was up 0.2 from last week and 0.1 from last season (when it followed a rerun).

CBS:  Another primetime THE PRICE IS RIGHT was at 1.2, and then back-to-back finale episodes of CRIMINAL MINDS: BEYOND BORDERS were at 1.0, down 0.1 from the 2 episodes that aired 2 weeks ago.

The summer season begins with the arrival of 500 QUESTIONS on ABC, and a RED NOSE DAY special on NBC.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 May WED.25

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.