BROADCAST FINALS:  ABC’s COLLEGE FOOTBALL game led primetime at 0.70, but afternoon games at 1.17 (ABC)/0.90 (FOX) were higher.  NBC’s SNL was up 0.09 to 0.97.  CW’s originals were at 0.10/0.09.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL games led the cable day at 0.98/0.57/0.44, with games on […]

  We’re taking these last days before the broadcast networks’ midseason begins to scrutinize how those still-powerful dinosaurs fared during the fall.  Yesterday we looked at ABC, and today it’s the turn of what was called (although not recently) the Tiffany Network. CBS Fall Primetime 18-49 Average (through December 28):  1.93, down 3.6% from Fall […]

      DESPERATE HOUSEWIVES in the home stretch. ABC:  ONCE UPON A TIME aired a strong pre-season finale episode, setting up a big good-vs-evil confrontation next week, and held steady at 3.0 for the 3rd consecutive week, broadcast TV’s highest rating of the night.  DESPERATE HOUSEWIVES is easing more leisurely into the great beyond, […]

  BROADCAST FINALS ABC:  LIVE IN FRONT OF A STUDIO AUDIENCE led the night at 0.96, although that was down from 1.2 for the previous installment in December 2019.  ABBOTT ELEMENTARY (which will return in January) premiered at 0.63.  QUEENS returned from a week off, up 0.08 to 0.34. CBS:  The line-up aired new episodes […]

  AMERICAN IDOL continued its slide. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

   THE VAMPIRE DIARIES brought its A-game to its 3rd season finale, wrapping up (or at least advancing) some storylines while providing massive fodder for Season 4.  It should be noted that Diaries thrives on plot twists and surprises, so SPOILERS WILL ABOUND after the page break.

  BROADCAST FINALS:  Another night of reruns, with these results:  ABC 0.14-0.33, CBS 0.22-0.41, NBC 0.24-0.27, FOX 0.38/0.17, CW 0.10.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games owned the night, led by the primetime PEACH BOWL at 1.80 and other games at 1.23/0.86/0.58.  Cable news was led […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]