DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  Note: CBS 8:30 and 9:00 pm titles now correct.   COMPARISONS TO […]

HAPPY NEW YEAR!  The ghost of Dick Clark continued to smile over New Year’s for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  The newcomers started OK. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  The SUPER BOWL adjusted to 33.4, down 3.7 from 2017, while THIS IS US ended up at 9.3, up 3.2 from last year’s 24: LEGACY.  For those who care, the BOB’S BURGERS rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   […]

  The KENNEDY CENTER HONORS did nothing to stir the holiday quiet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  BROADCAST FINALS:  FOX’s MLB game was at 0.42.  On CW, MASTERS OF ILLUSION gained 0.02 to 0.04, and TOTALLY WEIRD & FUNNY was at 0.04/0.04 compared to last week’s 0.02/0.01.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The STANLEY CUP FINALS game was at 0.50 on TNT, 0.16 on TBS and […]

> It was ABC’s turn for some post-preemption malaise. ABC:  The network’s Wednesday schedule returned from its CMA Awards break to drops across the board.  The 2 new shows were hit hardest, as SUBURGATORY dipped 0.3 and REVENGE 0.4.  Neither of the declines were anything to worry about (Revenge still tied for 1st place in […]

Saturday remains one tough neighborhood. NBC aired Game 5 of the NHL Stanley Cup Final (Chicago skated to a 3-1 victory over the Boston Bruins, bringing their series lead to 3 games to 2). The game scored a preliminary 1.8 rating with adults 18-49 last night from 8-11 pm, which we are generously estimating will rise […]