FRIDAY STARZ:  MAGIC CITY regained some older viewers, rising back to 450K in total, but it continues to barely register with 18-49 year-olds, with only about 25% of its audience in that age group, giving the show an 0.1. SYFY:   A stronger night for CONTINUUM than last week, as the show was up 20% […]

  AFTERNOON UPDATE:  There was no joy for FOX in the day’s adjusted numbers, as AMERICAN IDOL stayed at what is now its official all-time low 1.9 and SURVIVING JACK remained at 1.3.  Adding insult to injury, the only FOX show to climb was HELL’S KITCHEN, which tied IDOL at 1.9.  The NCAA TOURNAMENT numbers […]

  ABC’s crossover didn’t ignite. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

>Super Tuesday was anything but for the broadcast networks last night.  Each broadcast network was down significantly from the same night last year (worst hit was FOX at 8 pm — a 5.9 rating for a Glee original episode was replaced by two original comedy episodes that rated a 2.1 and 1.6).  Worse, the Super […]

  With the need to replace The Colbert Report now that its host will be leaving for network pastures when his contract expires at the end of 2014, and knowing that since that show is built entirely around Stephen Colbert’s particular character, the new series would necessarily be very different, Comedy Central had a very […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

>The FOX pilot LOCKE & KEY is a very effective hour of creepiness, but it’s not that hard to understand why the network didn’t put the project on its schedule.  The show screams “cult hit” at best, and the pilot feels more like a shortened feature film than the viable prototype for a continuing weekly […]

  BROADCAST FINALS ABC:  On a season finale night, THE ROOKIE was at 0.51 (up 0.14 from last week and up 0.15 from last season’s finale), THE ROOKIE: FEDS was at 0.32 (up 0.08), and WILL TRENT was at 0.27 (up 0.07).  CBS:  Reruns at 0.29/0.25/0.22. NBC:  NIGHT COURT lost 0.05 to 0.34, LOPEZ VS […]