THE SKED FRI-TUES CABLE RATINGS SCORECARD: 6/28 – 7/2

• Tweet
• Email

• Tweet
• Email

FRIDAY

STARZ:  MAGIC CITY regained some older viewers, rising back to 450K in total, but it continues to barely register with 18-49 year-olds, with only about 25% of its audience in that age group, giving the show an 0.1.

SYFY:   A stronger night for CONTINUUM than last week, as the show was up 20% to 1.2M total viewers, and increased to 0.4 in the demo.

SATURDAY

LIFETIME:  The network’s latest tabloid ransack topped the night, as ANNA NICOLE had 3.3M total viewers.  It did decently in the 18-49 demo, too, with over 40% of its audience in that group (a 1.1 rating), considerably better than Lifetime’s Sunday series.  It was also up 200K viewers and 0.1 in the demo from last week’s Jodi Arias movie.

SUNDAY

HBO:  TRUE BLOOD wasn’t the top-rated entertainment show of the night (that was the BET AWARDS, with an audience of 7.8M, and a excellent 3.4 rating in 18-49s–up a bit in both measures from 2012), but as usual it topped the night’s regular series.  It was down a tad in total audience to 3.9M, but steady in 18-49s with a 2.2 rating, despite the night’s strong competition from Showtime. It also skews remarkably young, with almost 70% of its viewers aged 18-49.  Having True Blood as a lead-in helped FAMILY TREE a bit, as it rose to 550K total viewers and 0.3 in the demo.

SHOWTIME:  As its 8th and final season begins, DEXTER remains a big hit for Showtime, but it’s skewing older than it used to, as its 2.5M total viewers yielded a 1.2 rating in 18-49s (60% of the total).  That compares to last season’s premiere, which was nearly 70% in the demo.  More worrisome to Showtime may be the results for the series premiere of RAY DONOVAN.  The show lost almost half of Dexter‘s viewers, with 1.4M, and it skewed far older, with only 45% of its audience under 50.  Demographics mean less to pay networks than to those that sell advertising, but this kind of mass desertion of younger viewers still isn’t a good sign.

LIFETIME:  The second episode of DEVIOUS MAIDS was about even in total viewers with 2.1M, but it slipped to 0.6 in the demo, almost exactly even with its DROP DEAD DIVA lead-in.  Any more decline and the show will start to look like a problem.

AMC:  Without Mad Men to bring people to the network, THE KILLING slumped to 1.4M viewers and 0.4 in the demo, and honestly the show’s quality this season isn’t going to encourage much of a build.

TNT:  The newly-renewed FALLING SKIES lost some older viewers (down 400K to 3.2M), but held its 1.1 18-49 rating.  An 11PM rebroadcast added 1.2M viewers and 0.4 in the demo.

BBCAMERICA:  COPPER is continuing to fall beneath the radar.

MONDAY

ABCFAMILY:  With 2 strong weeks in a row, THE FOSTERS is looking like a keeper.  It slipped very slightly in total viewers from last week to 1.8M, but its 18-49 number was a robust 0.7, and in the network’s target demos, it had a 0.9 in 18-34s, an impressive 2.0 in females 12-34 and a 1.4 in women 18-34.  SWITCHED AT BIRTH had the same 18-49 rating, and was a bit lower in total viewers, but in the target demos had a 1.2 in 18-34s, a 1.6 in females 12-34 and a 1.2 in women 18-34.

TNT:  MAJOR CRIMES held just about even from last week, up 200K in viewers to 4.7M, and steady in 18-49s with 0.8.  KING & MAXWELL edged up to 2.8M viewers (a 100K increase) and 0.5 in the demo (up 0.1).  Still not terribly impressive, but for bubble shows, every little bit helps.

SYFY:  A good night for the network, as DEFIANCE rose by 200K viewers to 1.9M, and by 0.1 in the demo to 0.6, while WAREHOUSE 13 was up 300K viewers to 1.4M, and 0.1 in the demo to 0.5.

MTV:  TEEN WOLF has been very uneven since its season premiere, and after an uptick last week, it headed back down this time, falling by 300K viewers to 1.6M, and by 0.2 to 0.7 in 18-49s.  (As with ABCFamily, the MTV target viewers are younger than the 18-49 demo, so numbers may have been more stable there.)

A&E:  Order was restored, as LONGMIRE got older again, up by 300K viewers to 3.5M, yet down by 0.1 in the demo to 0.7.  THE GLADES was even in total viewers at 2.6M, but slipped 0.1 in 18-49s to 0.6.

TUESDAY

BET:  The network continued a very strong week with the back door Gabrielle Union pilot BEING MARY JANE (which will become a regular series next year), with 4M viewers and an exceptional 2.0 rating in 18-49s.

ABCFAMILY:  PRETTY LITTLE LIARS stabilized after last week’s drop, down just slightly in total viewers to 2.2M and steady at 0.9 in 18-49s.  It seems as though ABCF is going 1 for 2 on its summer premieres, however, as TWISTED fell all the way to 1.1M viewers and 0.4 in the demo.  That may not be this network’s target demo, but there’s no ratings world where losing half or more of your lead-in’s audience is a positive sign.  (It’s now at the same demo rating as ABCF’s beleaguered Bunheads, although Twisted still has a slim edge in total viewers.)

TNT:  RIZZOLI & ISLES slipped from last week’s premiere (down 700K to 5.9M total viewers, down 0.2 in 18-49s to 1.2), but it’s still performing at or above its hit numbers from last season.  PERCEPTION was also down an acceptable amount, by 500K total viewers to 3.5M and 0.1 in the demo to 0.7.  That’s better than King & Maxwell and Franklin & Bash, TNT’s other bubble shows.