> On summer Sunday nights, the 4 broadcast networks air a grand total of zero hours of original scripted programming; instead, viewers get a strict diet of animated repeats (FOX) and unscripted series like Big Brother (CBS), America’s Got Talent (NBC) and The Bachelorette (ABC).  Looking at the schedule, one would assume that there’s no […]

  BROADCAST FINALS ABC:  SHARK TANK gained 0.04 to 0.45, and 20/20 ticked down to 0.33. CBS:  SWAT edged up 0.02 to 0.41, FIRE COUNTRY was also up 0.02 to 0.41, and BLUE BLOODS rose 0.06 to 0.40. NBC:  LOPEZ VS LOPEZ lost 0.03 to 0.30, YOUNG ROCK dropped 0.05 to 0.26, and DATELINE was […]

  Fall finales were steady at best. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

>Two shows premiered last night, both on The CW.  Vampire Diaries returned to a 1.4 Adult 18-49 rating, while Secret Circle debuted at almost the same level (1.3 rating).  Last year Vampire Diaries debuted with a 1.6 rating, and we’ll need to wait until next week to see if the Vampire Diaries can defend its […]

  BROADCAST FINALS ABC:  CELEBRITY WHEEL OF FORTUNE was at 0.55.  The rest of the line-up aired for the first time since December 7, with ABBOTT ELEMENTARY up a tenth to 0.58, HOME ECONOMICS up 0.05 to 0.38, and BIG SKY down a tick to 0.23. CBS:  THE PRICE IS RIGHT AT NIGHT was at […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> One network dominated all of primetime last night… FOX:  …and it wasn’t FOX.  You can’t call TERRA NOVA a disaster–a 3.1 rating (slightly adjusted from Mitch Metcalf’s report) is a decent number these days, and the show did hold its audience solidly through all of the 2-hour premiere–but given the massive hype, not to […]

  BROADCAST FINALS:  ABC’s NBA tripleheader was at 0.51/0.68/1.09.  NBC’s SNL tumbled 0.29 to 0.69.  FOX’s COLLEGE BASKETBALL was at 0.17.  CW’s WORLD’S FUNNIEST ANIMALS was up 0.02 to 0.06.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL dominated Saturday cable at 0.45/0.31/0.27/0.26/0.26.  Reelz’s ON PATROL ticked down to 0.15.  […]