With two full weeks in for the May Sweep (official ratings for April 26-May 8 and fast national ratings for May 9), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country. The rank order […]

ABC had its last night of basketball-fueled domination Thursday, with Miami winning at home and ending the series at five games.  Nothing on the other networks had a chance of working. ABC carried ESPN’s coverage of Game 5 of the NBA Finals, earning a preliminary 6.5 Adult 18-49 rating for the game at 9 pm ET. […]

  The backlash to the Newsroom backlash backlash doesn’t seem to be hurting the show at all. HBO:  That sound you hear from the HBO boardroom is a sigh of relief:  THE NEWSROOM may or may not turn out to be Smash in terms of quality, but it’s definitely not Luck in the ratings.  In […]

  ABC used its podium at the Television Critics’ Association gathering today to finally release the premiere dates for its fall shows.  They are:   Friday Sept 14 8PM:   SHARK TANK 9PM:   WHAT WOULD YOU DO? 10PM:  20/20   Monday Sept 24 8PM:    DANCING WITH THE STARS 10PM:  CASTLE   Tuesday Sept 25 8PM:   DANCING […]

  REEF BREAK ended its summer quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  NBC wasn’t in any hurry today to release the ratings for last night’s “sneak peek” of its new sitcom ANIMAL PRACTICE, and now we can see why:  less than half the viewers for the Olympics Closing Ceremony stuck around to watch the pilot (and we don’t even know how many who tried the show […]

NBC would like last night to repeat over and over, a la Groundhog Day; FOX wishes it never happened. NBC:  With a 4.1 rating, REVOLUTION opened big.  V big.  The Bionic Woman big.  Wait, those were fantasy adventures that had huge starts, then quickly petered out into flops?  Shut up, observes NBC.  The truth is […]

Tuesday prime time averages from last night show another 24% decline in live+same day DVR viewing for the four broadcast networks (from an 11.6 combined Adult 18-49 rating for the four networks on the same night last year to a preliminary 8.8 last night).  Not exactly, the sky is falling, but it’s pretty serious. Note: […]