> HBO can afford to keep little-watched shows like In Treatment and Treme around, because they’re not selling advertising–they’re selling a brand.  People who will only watch True Blood and Entourage feel better about being subscribers when they know they’ve got access to excellence at other hours too.  TNT, though, needs eyeballs that sponsors will […]

  NOTE:  Due to Thanksgiving, comparisons are to 2 weeks ago unless otherwise noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

NETWORK UPDATE:  AMERICA’S NEXT TOP MODEL’s season premiere lost an additional 0.1 in adjusted ratings that it couldn’t afford to shed, ending up at an anemic 0.4.  RUNNING WILD and AMERICAN NINJA WARRIOR also lost 0.1 each.  MISTRESSES, though, won back 0.1. Below are the night’s Top 25 Monday cable originals, plus a few extra […]

  BROADCAST FINALS ABC:  BACHELOR IN PARADISE rose 0.09 to 0.54, and THE GOOD DOCTOR was up 0.03 to 0.32. CBS:  THE NEIGHBORHOOD climbed 0.05 to 0.56, BOB HEARTS ABISHOLA grew by 0.06 to 0.41, NCIS surged by 0.08 to 0.43, and NCIS: HAWAII was up 0.04 to 0.36. NBC:  THE VOICE dropped 0.09 to […]

        NETWORK FINALS:  DATELINE and the rerun of BLUE BLOODS gained 0.1 in final numbers, while the reruns of both THE ORIGINALS and REIGN lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NBA PLAYOFFS were again at the top of cable, with […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  BROADCAST FINALS ABC:  JUDGE STEVE HARVEY ticked down to 0.32, and THE WONDER YEARS was at 0.25 compared to last week’s 0.22/0.18.  Reruns followed at 0.20/0.20. CBS:  Reruns st 0.28/0.23/0.29/0.16. NBC:  LA FIRE & RESCUE returned at 0.29, followed by reruns at 0.22/0.21. FOX:  MASTERCHEF was steady at 0.42, and FOOD STARS ticked up […]

    NETWORK UPDATE:  SUNDAY NIGHT FOOTBALL adjusted to 5.8, down 0.3 from last week’s game.  Elsewhere, the only other adjustment was a 0.1 drop for the rerun of THE SIMPSONS. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s REAL HOUSEWIVES OF ATLANTA dominated Sunday cable at 1.43, up 0.07 from last […]