> SMASHWatch is glad it’s on NBC. NBC:  Last night SMASH slipped for the first time below the Mason-Dixon line of network TV ratings, to a 1.9 (and in each of last 3 weeks, the show has declined further when final numbers for the night were released).  This made it the lowest-rated original show on […]

> CW today renewed the 3 shows on its air that were destined for renewal:  THE VAMPIRE DIARIES, the network’s closest thing to a hit; SUPERNATURAL, which has been doing very well on low-rated Fridays; and 90210, with less impressive numbers but very stable on Tuesdays. That makes the network’s official bubble shows GOSSIP GIRL, […]

  LOVE ISLAND continued to struggle. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Everyone knows it’s not worthwhile for the networks to put on real programming during the summer, because no one watches… except for the 14 million or so who tuned in last night. ABC:  Miami and Oklahoma City cooperated to give ABC what it wanted:  a competitive NBA FINALS.  The game outrated its 5 competitors combined […]

NBC gave FOX some rare competition on Wednesday night, winning the night and knocking down So You Think You Can Dance, which usually enjoys a competition-free existence. NBC continued live coverage of the U.S. Olympic Trials (swimming from Omaha) from 8-9 pm, earning a preliminary 1.9 Adult 18-49 rating.  The number could very likely be adjusted […]

  Little competition for an NFL PRESEASON game, and several of the other preliminary numbers below may be adjusted down on Monday for local NFL preemptions. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Updated Olympic nightly ratings track and Olympics averages through Thursday, Aug 2.