UPDATE:  THE OLYMPICS excluded the 8PM half-hour (no commercials) and by that means was able to adjust up to 5.0 for the rest of primetime. TUESDAY CABLE:  TEEN MOM (MTV) led the night with 1.4, up 0.1 from last week.  BEING MARY JANE (BET) was likewise up 0.1 to 1.3, tied for 2d place […]

Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing national commercials (only promos and local spots).  The 5.2 last night would be up four tenths from […]

  UPDATE: Per expectations, the WINTER OLYMPICS adjusted to a 5.6 rating on Monday (Nielsen is still behind, recovering from the horror of dealing with a regular national holiday).  ALMOST HUMAN gained 0.1 to hit 1.7, tying the much more high-profile THE FOLLOWING (which for its part seems hell-bent on topping its own idiocy with […]

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from last week’s season premiere, its 6.8 was more than enough to take care of the OLYMPICS.  Its […]

NBC’s Winter Olympic coverage Tuesday night averaged a 4.8 adult 18-49 rating from 8:00-11:00 pm, below the same night in Vancouver 2010 (5.5 rating) and well below the same night in Turin 2006 (7.5 rating), which was helped by figure skating.  Last night’s events were not exactly marquee: Women’s Giant Slalom, Men’s Halfpipe, Men’s Snowboard Cross, […]

NBC’s Winter Olympic coverage from Sochi last night averaged a 5.6 adult 18-49 rating from 8:00-11:00 pm, actually above an unusually weak comparable night in Vancouver (5.4 rating) but well below Turin’s 6.8 rating on the same night. Last night’s coverage included: Ice Dancing Final, Men’s Aerials Final and Bobsled 2-Man Final.  A rather limited menu […]

  THE WINTER OLYMPICS have been doing what they were meant to do for NBC.  In the first full week of ratings to include the Sochi Winter Games, NBC completely dominated the (mostly sleeping) broadcast competition with a 5.5 average primetime rating (Live + Same Day) in 18-49s.  Far, far behind were FOX (the only […]

NBC averaged a 4.8 adult 18-49 rating from 7:00-11:00 pm Sunday night in the preliminary fast nationals, although the final rating for Sunday’s coverage will probably be a 5.0 rating when the low-rated 7:00 half hour is excluded from the average.  (The first half hour is often not rated because it does not have national […]