The wheels have pretty much come off the Olympic cart in Russia.  Saturday night was even worse than Friday’s disaster, a preliminary 4.3 adult 18-49 rating from 8:30-11:00 pm Saturday night (assuming the first half hour is excluded from the nightly average as is common on Saturday).  This is two full rating points behind the […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis of the Sochi WINTER OLYMPICS ratings.  Last night’s preliminary 4.5 slumped badly, down 1.4 from Thursday and below all 3 of the previous Winter Games on the parallel night.  NBC will hope this drop was solely due to Valentine’s Day.  Despite the over 2 point […]

A brutal night for NBC from Sochi: a preliminary 4.5 adult 18-49 rating from 8:00-11:00 pm, versus a 5.5 rating on the same night in Turin 2006, a 5.4 from Vancouver 2010 and 8.5 from Salt Lake City 2002.  Events last night included: Men’s Figure Skating Final, Men’s Super Combined, Women’s Aerials and Women’s Skeleton.  Also, […]

  Netflix is notoriously about as open with its viewership numbers as Frank Underwood is with his political agendas.  But Variety has unearthed a metric that suggests HOUSE OF CARDS has returned with its second batch of episodes to a massive leap in subscriber interest.  On one (unnamed) internet service, a full 15% of Netflix […]

  CBS has announced what’s expected to be its last round of midseason schedule changes, affecting Thursdays and Fridays.  Starting February 27, 2 1/2 MEN and THE CRAZY ONES will switch slots, with Crazy Ones moving to 9:30PM.  That’s likely going to dent the Robin Williams series, which will get a lower lead-in from Men […]

Thursday night’s Winter Olympic coverage from Sochi averaged a 5.9 adult 18-49 rating in the fast nationals from 8-11 pm on NBC.  This is down one tenth from last Thursday’s first-ever Opening Ceremony-eve coverage (a 6.0 rating when no medals where at stake).  Also, last night’s coverage was slightly behind the the same night in […]

  The Olympics pushed American Idol below a milestone. NBC:  See Mitch Metcalf’s Skedball post for details about the ratings track for the WINTER OLYMPICS.  Last night’s preliminary 5.9 was up 0.3 from Wednesday, but below the comparable night at the 2002, 2006 and 2010 games, and only the Opening Ceremony and Tuesday’s telecast are […]

  The Upfronts are still 3 months away, but CW has charged ahead and issued renewals for–mostly–its hit series, with new seasons ordered for THE VAMPIRE DIARIES, THE ORIGINALS, SUPERNATURAL, ARROW and REIGN.  The first quartet of those were no-brainers, the spine of the network’s line-up.  Reign is a bit more of a surprise–it’s been […]