The arrival of NFL Football swamped everything else on the night. NBC:  The opening game of NFL FOOTBALL, currently a 9.0 preliminary adult 18-49 rating from 8:30-11 pm, should go up to around a 10.6 official rating when the west coast viewing is processed properly, which would pass last year’s opening game.  The game […]

  Everything was either down or steady on a quiet night. CBS:  BIG BROTHER took honors for the night, but fell 0.2 from last week to 2.0.  EXTANT held at last week’s series low 1.0. NBC:  AMERICA’S GOT TALENT dropped 0.2 to 1.8, and TAXI BROOKLYN held at 0.9, but those shows usually exchange 0.1 […]

  Big Brother had no trouble with preseason football. CBS:  BIG BROTHER rose 0.3 from last week to 2.5, easily the top show of the night.  60 MINUTES was also up 0.3 to 1.1, and UNFORGETTABLE grew by 0.1 to 0.9, while RECKLESS stayed at 0.5. NBC:  NFL PRESEASON FOOTBALL was at 1.9 in preliminary […]

Tuesday prime time averages from the third week of the season show a 17% decline in live+same day DVR viewing for the four broadcast networks (from an 11.3 combined Adult 18-49 rating for the four networks on the same night last year to a preliminary 9.4 last night).  This is a bit better than the […]

  MODERN FAMILY continues to slip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers to 1.6, and the AMERICA’S GOT TALENT rerun as well as both MASTERS OF ILLUSION reruns lost the same.     Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  Discovery’s ALASKAN BUSH PEOPLE topped Friday cable, down 0.08 to […]

  For American viewers, even preseason football is football. FOX:  The preseason NFL FOOTBALL game between Indianapolis and the NY Giants scored 2.0, easily giving FOX the night, although the game wasn’t quite the highest rated show of the evening. CBS:  BIG BROTHER was up 0.1 from last week (when it aired out of its […]

        NETWORK FINALS:  A full boat of NFL PRESEASON-fueled adjustments.  On ABC, the A MILLION LITTLE THINGS reruns dropped 0.1-0.3 in final numbers.  On CBS, the procedural reruns fell 0.3-0.4, and 48 HOURS was down 0.3.  On NBC, the rerun AMERICA’S GOT TALENT and DATELINE lost 0.1.  Both reruns on FOX dropped […]