> SMASHWatch has plenty of company in Season Low City. NBC: For the past 2 weeks, SMASH‘s initial rating has declined in the final daily numbers. So although right now it’s at its 3rd consecutive 2.1 rating, a drop to a new season low 2.0 could be in the cards by the end of the […]

> FRINGE has discovered one last universe where it can air for a 5th and final season on FOX, and it’s widely rumored that the name of that universe is:  Low License Fee.  As it did with Chuck this season, Warner Bros Television will take a larger-than-usual deficit on the remaining episodes of Fringe so […]

Not a good night for grand dames.   NBC:  AMERICA’S GOT TALENT got things off to a 3.4 start, by far the biggest broadcast rating of the night, and enough to singlehandedly give the night to NBC.  But LOVE IN THE WILD, despite host Jenny McCarthy, flopped down to a 1.6 afterward (off a big […]

Hello?  Anyone?  Bueller? NBC:  The Peacock had the highest-rated show of the night with 1.3 for DATELINE, but still lost the evening because of  the 0.5/0.4 for its WHITNEY/COMMUNITY rerun duo. ABC:  And the winner is… a 1.2 for 20/20 and a 1.1 for SHARK TANK was good enough. CBS:  UNDERCOVER BOSS was the best […]

Note: NFL Preseason pre-emptions continue, especially on CBS Saturday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS […]

  TNT’s much-ballyhooed launch of PERCEPTION scored very well in total audience, with a viewership of 5.6M people, holding on to 90% of its lead-in, the final season premiere of THE CLOSER.  But like The Closer, Perception skewed extremely old.  It will have around a 0.8 rating in 18-49s (slightly behind The Closer‘s 0.9), which means […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

Olympics minus 1. ABC:  Possibly in the belief that its activities qualified for Olympic medals, viewers thronged to WIPEOUT, giving it a 2.2 that was up 0.5 from last week.  ROOKIE BLUE was also up a bit to 1.5, winning its hour, and ABC took the night. CBS:  The night fell apart at 10PM, when […]