October 29, 2011

THE BIJOU: Early Friday Boxoffice – 10.28/11

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Written by: Mitch Salem
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The Hollywood Reporter has preliminary boxoffice numbers for Friday, and as expected, PUSS IN BOOTS will be the easy weekend winner.  Its $9-9.5M on Friday, if it holds, would probably mean $36-38M for the weekend, which would be a Halloween weekend record, but considerably below other fall animated films like Megamind ($12.5M Friday for a $46M weekend) and Madagascar 2 ($17.5M Friday for a $63M weekend).  Right now it’s looking most like Bee Movie, which started the first week in November 2007 at $10M en route to a $40M opening weekend and ultimate $126M gross.  These days animated movies routinely make much more overseas than in the US, but that’s still a soft number for a picture that probably cost over $300M in production and marketing costs. 

The other openings are at a much lower level.  IN TIME is meeting its low target with around $5M on Friday for a $12-13M weekend, and THE RUM DIARY can’t even claim that, with about $2M on Friday for perhaps $6M over the weekend.  
PARANORMAL ACTIVITY 3 plunged in comparison with last Friday, which was inevitable given that last week’s included a huge Thursday midnight component, but the picture will still own 2d place for the weekend with around $20M.  FOOTLOOSE should take in another $5-6M in its 3rd weekend.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."