November 24, 2011

THE BIJOU: Early Wednesday Boxoffice – 11/23/11


Deadline has preliminary boxoffice figures for Wednesday, and there doesn’t seem to be great news for anyone.  BREAKING DAWN PART 1 appears to be the easy winner for the day and probably for Thanksgiving weekend, but its $12.5M for Wednesday, if it holds, would be more than 10% off the parallel date for 2009’s New Moon, and suggests that while unquestionably a giant hit, BD1 could be the lowest domestic grosser of the series since the original Twilight.

THE MUPPETS seems to be way ahead of the other openings of the day, with $7.5M (a $2100 per-theatre average) that could bring it to $40-45M for the holiday weekend.  ARTHUR CHRISTMAS seems to be around $2.8M for Wednesday ($850 average), on its way to only $15-20M by Monday.  HUGO, in a smaller 1200 theatre run, is well behind with $1.6M for the day ($1250 average) and $8-10M for the long weekend.  
THE DESCENDANTS expanded to 390 theatres for the holiday, and is aiming at $1M for the day, a $2500 average that could give it a $5-8M weekend.  
Holdovers were none too impressive either, with HAPPY FEET TWO heading for an additional $15-20M for the holiday, and IMMORTALS and JACK AND JILL each looking at $10-12M over the 5 day holiday.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."