July 31, 2012

THE SKED: “3” Reaches Zero

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Written by: Mitch Salem
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After just 2 episodes and less than a single week, CBS has yanked the disastrous dating show 3 from its schedule.  No one can blame it:  the show launched with a “special” airing on Thursday after Big Brother and promptly lost more than 60% of its lead-in rating with a 0.8.  In its one and only broadcast in what would have been its regular timeslot on Sunday (airing against the Olympics, just to make things worse), it lost almost three-quarters of the Big Brother lead-in and only managed a 0.5.  Those are CW numbers, not anything CBS is prepared to tolerate, so farewell, 3.

Procedural reruns will air in the Sunday 10PM slot until the fall season begins.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."