History Channel has to be awfully happy with its decision to get into the scripted programming business. Part 1 of HATFIELDS & MCCOYS (our review is here) premiered last night to the largest non-sports audience in basic cable history, almost 14 million people (17 million with the rebroadcast added), and what should be around a 3.5 rating in 18-49s, which means it outrated–by a wide margin–everything on network TV last night.
As a sign of just how big this is for History: its hit series Pawn Stars, in its most recent airing last Monday night, was watched by about 5 million total viewers and had a 1.8 rating in 18-49s–which was enough to make it the highest-rated original non-sports show of the night on cable. Hatfields & McCoys tripled its total viewership and doubled its 18-49 audience.
This is also welcome news for Kevin Costner, whose big-screen stardom isn’t what it used to be, but who clearly still has a big following–not to mention for Kevin Reynolds, the much-maligned director of his Waterworld.
Hatfields & McCoys continues its run tonight and tomorrow at 9PM, and will no doubt be rerun on History for as long and as often as its contract with Sony Television allows.
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The Sked: TUESDAY Ratings
Tuesday preliminary broadcast ratings:
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The Sked: THURSDAY Ratings
Thursday night with comparisons: