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It’s lucky that BOSS is a bid for prestige by Starz, because it’s certainly not doing much on the ratings front. The initial airing on Friday had a total of 659,000 viewers, which wouldn’t even be much of a number if it referred only to 18-49 year olds–and in this case, given the show’s theme (politics) and star (56-year old Kelsey Grammer), it’s likely that the audience skewed on the older side.
Starz was able to get the total audience number over 1 million by including a later Friday re-airing, and to 1.72M by counting all 6 weekend broadcasts–but even by Starz’s none-too-large standards, these aren’t promising results. The show, which has already received a Season 2 pick-up (not that those are written in stone), isn’t going anywhere; Starz will have to hope that the TV Academy, at least, is paying attention.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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