September 8, 2011

THE SKED: Cable Ratings Aug 29-Sep 5

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Written by: Mitch Metcalf
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>With Jersey Shore in repeat Sunday and the Video Music Awards now a distant memory, MTV was less dominant this week among viewers under 50.  However, MTV can take solace in a repeat Jersey Shore ranking fourth among all cable telecasts and Teen Mom almost hitting a 2.0 rating with the coveted Adult 18-49 group.  The two-night season finale of Keeping Up with the Kardashians on E! also came close to the 2.0 rating level.

In addition to the tacky and trashy shows mentioned above, the trashy and junk-filled genre also did well: two Pawn Stars episodes almost tied for #1 on cable for the week and don’t forget Storage Wars (back in originals this week), American Pickers and American Chopper.  Well, at least True Blood, a quality scripted drama on a network available in a minority of homes, manages to hold on to the top spot. 

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.