May 9, 2012

The Sked: Cable Ratings May 1-7

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Written by: Mitch Metcalf
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The NBA Playoffs continue to dominate the top of the weekly cable ratings chart, with two games hitting a 2.2 rating with Adults 18-49 (Oklahoma City at Dallas on Thursday and the L.A. Lakers at Denver on Sunday, both on TNT and both coincidentally averaging the same number of Viewers 2+).  Five other NBA Playoff games (four on TNT and one on ESPN) rated well, between a 1.6 and 1.9 rating. 


With most cable entertainment programs in repeats against the original episodes on the broadcast networks for the May sweep, HBO’s Game of Thrones was a rare original episode on cable this week, turning in a very good 2.0 rating (and up two tenths of a rating from two weeks ago). 


Of course, after the ratings sweep month ends the broadcast networks will go to sleep after Memorial Day, when cable programming will come back with a vengeance with many original series.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.