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November 9, 2012
 

THE SKED: CW Finds “Beauty & the Beast” Lovely Enough

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Written by: Mitch Salem
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This is the time of year when tiny upticks in the ratings are taken for signs of health, and thus last night’s 0.1 increase for BEAUTY & THE BEAST bought it a full season back-order today, much as the previous night’s stunted Chicago Fire increase had done at NBC.  Beauty, to be fair, is on the upper end of CW ratings even at a level of 0.6-0.7–but that’s with the network’s best lead-in, The Vampire Diaries, usually scoring double that in the previous hour.  The likelihood is that there are so many leaks in CW’s schedule that the network decided Beauty was doing well enough, as with last season’s Secret Circle, and if the ratings don’t increase, it can be replaced with something more promising next season.

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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