Black Friday was bright for a couple of holiday specials.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: The original HOW THE GRINCH STOLE CHRISTMAS was up 0.1 from last year’s Black Friday airing to 1.3, and the TROLL HOLIDAY special hit 1.4. They were followed by 2 hours of DATELINE at 0.9, steady with last week.
ABC: SANTA CLAUS IS COMING TO TOWN held last year’s 0.8. 20/20 followed at 0.6, down 0.1 from last week.
CBS: FROSTY THE SNOWMAN and FROSTY RETURNS were at 0.8/0.6, down from last year’s 0.9/0.8. A GRAMMYS GREATEST STORIES special was at 0.6.
FOX: The Texas Tech vs. Texas COLLEGE FOOTBALL game had a preliminary 0.9.
CW: The second night of the IHEARTRADIO MUSIC FESTIVAL special was at 0.2.
COLLEGE FOOTBALL continues to dominate Saturday primetime tonight. On Sunday, FOX has the MISS UNIVERSE pageant.
CABLE RATINGS: Come back Tuesday afternoon for detailed demographic ratings for top cable programs from this day, later than normal due to the Thanksgiving holiday weekend.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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