November 25, 2017



Black Friday was bright for a couple of holiday specials.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2017 Nov 24.FRI

NBC:  The original HOW THE GRINCH STOLE CHRISTMAS was up 0.1 from last year’s Black Friday airing to 1.3, and the TROLL HOLIDAY special hit 1.4.  They were followed by 2 hours of DATELINE at 0.9, steady with last week.

ABC:  SANTA CLAUS IS COMING TO TOWN held last year’s 0.8.  20/20 followed at 0.6, down 0.1 from last week.

CBS:  FROSTY THE SNOWMAN and FROSTY RETURNS were at 0.8/0.6, down from last year’s 0.9/0.8.  A GRAMMYS GREATEST STORIES special was at 0.6.

FOX:  The Texas Tech vs. Texas COLLEGE FOOTBALL game had a preliminary 0.9.

CW:  The second night of the IHEARTRADIO MUSIC FESTIVAL special was at 0.2.

COLLEGE FOOTBALL continues to dominate Saturday primetime tonight.  On Sunday, FOX has the MISS UNIVERSE pageant. 

CABLE RATINGS: Come back Tuesday afternoon for detailed demographic ratings for top cable programs from this day, later than normal due to the Thanksgiving holiday weekend.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.