AGENTS OF SHIELD tarnished its badge.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
ABC: ONCE UPON A TIME aired for the first time since November 17, and returned steady at 0.5. AGENTS OF SHIELD fell 0.2 from last week’s season premiere to 0.5. 20/20 held at 0.5.
CBS: MACGYVER gained 0.1 to 0.9, and both HAWAII 5-0 (1.1) and BLUE BLOODS (1.0) were up 0.2.
NBC: BLINDSPOT remained at 0.7, and DATELINE rose 0.1 to 1.0.
FOX: HELL’S KITCHEN (0.8) and THE EXORCIST (0.4) were each up 0.1.
CW: Returning from 2 weeks off, CRAZY EX-GIRLFRIEND held at 0.2, and JANE THE VIRGIN was up 0.1 to 0.3.
SATURDAY NIGHT LIFE is hosted by James Franco tonight, with musical guest SZA. Sunday will be busy for Starz, which follows the season finale of OUTLANDER with a “sneak” of COUNTERPART more than a month before its official premiere. In addition, Showtime’s WHITE FAMOUS airs its season (at least) finale.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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