A new WINTER OLYMPICS low.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: The WINTER OLYMPICS wasn’t gearing up for a big finish, dropping to its lowest preliminary rating yet at 2.6. That compared to 3.5 for the parallel night in 2014, 6.5 in 2010, 4.4 in 2006, and 9.5 in 2002.
CBS: BIG BROTHER: CELEBRITY EDITION ticked up to 1.1 from last Friday, followed by 0.4 for a BLUE BLOODS rernn.
ABC: After a run of the movie WRECK IT RALPH at 0.5, 20/20 was steady at 0.6.
FOX: A SHOWTIME AT THE APOLLO rerun at 0.6.
CW: Reruns at 0.1/0.1.
The Winter Olympics competition tonight is mainly sports, with the NBA on ABC and UFC on FOX, although HBO will premiere its Anna Deveare Smith special NOTES FROM THE FIELD. On Sunday, however, AMC will face off with the Closing Ceremony, kicking off the back half of THE WALKING DEAD’s season, and PBS’s VICTORIA airs its season finale.
CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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