The NCAA TOURNAMENT arrived.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: A rerun of SHARK TANK at 0.4 was followed by 20/20, down 0.1 to 0.3.
CBS: The preliminary ratings for the first primetime broadcast NCAA TOURNAMENT games were 0.8/0.8, compared to 1.0/1.0 for the parallel night in March 2019 (a Thursday).
NBC: A rerun of THE BLACKLIST at 0.2 was followed by DATELINE, down 0.1 to 0.4.
FOX: WWE SMACKDOWN dropped 0.1 to 0.5.
CW: The new and rerun WHOSE LINE IS IT ANYWAY (0.1/0.1) and PENN & TELLER: FOOL US (0.1) were steady.
The NCAA TOURNAMENT continues its 1st-round games tonight. Sunday will be busy on cable, with premieres of Q: THE QUIET STORM on HBO and GENIUS: ARETHA on NatGeo, and the season finale of AMERICAN GODS on Starz followed by the premiere of THE GLOAMING.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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