CW debuted its new ultra-low Friday line-up.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
FOX: Night 2 of the NFL DRAFT was at 0.6, down half a point from Thursday’s opening rounds.
CW: DYNASTY (up 0.1 to 0.2) was joined by LIFE SENTENCE, which greeted Friday at 0.1.
ABC: ONCE UPON A TIME gained 0.1 to 0.5, and both AGENTS OF SHIELD and 20/20 were steady at 0.4.
CBS: MACGYVER lost 0.1 to 0.7, HAWAII 5-0 held at 0.9, and BLUE BLOODS returned from a week off at a steady 0.8.
NBC: BLINDSPOT (0.5) and DATELINE (0.7) were as-is.
Saturday TV features an NHL PLAYOFFS game and boxing on the networks. On Sunday, there are finales for Showtime’s HOMELAND and Starz’s HOWARDS END. In addition, ABC’s AMERICAN IDOL will air live coast-to-coast, with late afternoon and evening runs on the west coast that will lead to adjustments from its initial numbers.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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