Who says no one watches TV on Friday nights?
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: BRUCE JENNER: THE INTERVIEW blew the roof off the night’s ratings, culminating weeks of hype with a huge 5.2, strong with every demo but especially with women, where its share was in the 20s among 18-49s. The night started with SHARK TANK, up 0.2 from last week to 1.7.
CBS: THE AMAZING RACE and HAWAII 5-0 were both steady at 1.1, but BLUE BLOODS dropped 0.2 to 1.0.
NBC: GRIMM remained at 1.0, and DATELINE slipped 0.1 to 0.9.
CW: The network had baseball preemptions in several major markets, so there’s a good chance its preliminary ratings will be adjusted downward on Monday. For the moment, CEDRIC’S BARBER BATTLE, WHOSE LINE IS IT ANYWAY and THE MESSENGERS are all at 0.4, which would be up 0.2 for CEDRIC and up 0.1 for MESSENGERS.
FX: A run of NIGHT AT THE MUSEUM 2 was at 0.9.
NBC has an NHL PLAYOFFS game in primetime tonight, and FOX has NASCAR. On Sunday, all the networks have new episodes of their regular series.
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