June 25, 2016



Viewers aren’t excited about gymnastics yet.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2016 Jun FRI.24

NBC:  The Summer Olympics are on the way, and NBC, hoping to stoke the demand, aired the P&G GYMNASTICS CHAMPIONSHIP for a preliminary 0.9.  It was preceded by another sports-related special, THE RANCH, which was even lower at 0.6.

ABC:  After a 0.8 SHARK TANK rerun, WHAT WOULD YOU DO was down 0.1 to 0.8, but 20/20 topped the night with a 0.2 rise to 1.0.

CW:  The new MASTERS OF ILLUSION stayed at 0.3, followed by reruns at 0.2/0.3.

CBS:  Reruns at 0.6-0.7.

The pre-Olympics programming continues over the weekend, with NBC coverage of the OLYMPIC TRIALS.  On Sunday, ABC introduces its all-retro game show line-up, CELEBRITY FAMILY FEUD and then THE 100,000 PYRAMID and THE MATCH GAME.  On cable, Showtime launches the new ROADIES and the season premiere of RAY DONOVAN, but they’ll have to face off with HBO’s season finales of GAME OF THRONES, SILICON VALLEY and VEEP.

CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.