The only faint sign of ratings life came from the US OLYMPIC TRIALS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: Swimming and Track & Field US OLYMPIC TRIALS hours were the only network programming to hit 1.0 for the night. DATELINE was at 0.8.
ABC: WHAT WOULD YOU DO held at 0.8, tying its lead-in from a rerun SHARK TANK, and 20/20 shed 0.1 to 0.9.
CBS: Reruns at triple 0.6s.
FOX: Reruns at twin 0.4s.
CW: Reruns all at 0.3, although local baseball preemptions may shift these in final numbers.
Cable and broadcast networks are mostly taking the holiday weekend off, with NASCAR and baseball in primetime on Saturday. Showtime will hope that Sunday airings of RAY DONOVAN and ROADIES with no fresh HBO competition can bring some eyeballs to those challenged shows.
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