July 9, 2016



NBC’s continuing coverage of the US OLYMPIC TRIALS showed strength.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2016 Jul FRI.08

NBC:  On an all US OLYMPIC TRIALS night, Track & Field scored 0.9, and Women’s Gymnastics topped everything else on the air with 1.4.

ABC:  Note that the network made a last-minute substitution in the 9PM hour of a news special about the Dallas shootings instead of the scheduled WHAT WOULD YOU DO.  That hour was at 0.9, and it was followed by 20/20 at 1.0.  The night started with a 0.8 SHARK TANK rerun.

CW:  A new MASTERS OF ILLUSION tied its last original episode 2 weeks ago at 0.3, and was followed by 0.2 reruns.

CBS:  Reruns, all at 0.7.

FOX:  Reruns, both at 0.4.

CBS continues its burn-off of ANGEL FROM HELL tonight, and also has a new Dallas-themed 48 HOURS, while cable features the season finale of Starz’s OUTLANDER.  Sunday’s notable TV event is the premiere of HBO’s THE NIGHT OF.


CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.