OLYMPICS ratings were due to drop last night, and they did–steeply.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: The 2d Friday of the RIO SUMMER OLYMPICS fell 2.8 from the night before, and that wasn’t even the worst Thursday-to-Friday drop of recent Games: London went down 3.2 and Athens was down 3.8 on the parallel nights. But the one Olympics Rio had been close to in total ratings was Sydney, which had a comparatively tiny 0.6 drop on its night, putting Rio firmly in last place among Summer Olympics of the past 20 years.
FOX: The prospect of Alex Rodriguez’s last game as a Yankee interested very few, as MLB managed just 0.5.
ABC: After 0.9 for a SHARK TANK rerun, WHAT WOULD YOU DO was up 0.1 from its last new episode to 0.9, and 20/20 rose 0.3 to 0.9.
CBS: Reruns at 0.6-0.7.
CW: Reruns at 0.3.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
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