A lean final Friday of the summer season.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: 2 hours of DATELINE took the night, up 0.1 from last week to 1.2. The night started with a 0.7 rerun of BEST TIME EVER.
ABC: The network threw a FALL PREVIEW promo on between reruns, and it was the lowest rated show on the line-up at 0.6. A new 20/20 was at 0.7 (down 0.2 from last week), and the reruns were in the same territory, 0.7/0.8.
CW: A new MASTERS OF ILLUSION gained 0.2 to 0.5, the same as the reruns that followed it.
CBS: HAWAII 5-0 and BLUE BLOODS topped the night of reruns at 0.7.
FOX: GOTHAM reruns at twin 0.4s.
Only COLLEGE FOOTBALL on two networks will enliven Saturday primetime.
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