Viewers didn’t want to watch TV on the Friday of Labor Day Weekend any more than they wanted to go to the movies.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After a 0.7 SHARK TANK rerun, the season finale of WHAT WOULD YOU DO was steady at 0.8, and 20/20 was down 0.1 to 0.7.
CW: After 0.3/0.3 MASTERS OF ILLUSION reruns, PENN & TELLER: FOOL US was up 0.2 to 0.4, pending possible adjustments.
CBS: Reruns at 0.6 across the board.
NBC: Reruns at 0.6-0.7.
FOX: Reruns at 0.6-0.7.
Things will only be livelier tonight and tomorrow for primetime COLLEGE FOOTBALL and NASCAR fans. In addition, tomorrow night TNT airs the season finale of MURDER IN THE FIRST.
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