November 10, 2012

The Sked: Friday Ratings — ABC Settles Down But Still Wins the Night

ABC turned in a 1.8 rating with adults 18-49 last night, down from the 2.0 last week but still #1 for the night.  Last Man Standing and Malibu Country each posted a 1.6 rating in their second week (down four-tenths of a rating point for Last Man and down a hefty seven tenths for Malibu).  The comedies fell to second place behind a resurgent Undercover Boss this week.  If the comedies can hold a 1.6, ABC should still be happy.  But given the quality of the comedy, it is just as likely the ratings continue to fall to around a 1.3 rating (near last spring’s ShowbuzzDaily forecast of 1.2 for Last Man Standing and 1.4 for Malibu Country).    

Shark Tank continues to dominate the 9 pm hour with a 2.1 rating, down a relatively modest two tenths of a rating point from last week.  20/20 won the 10 pm hour again this week with a 1.6 rating (up one tenth from last week).

CBS averaged a second-place 1.6 from 8-11 pm, up from a 1.4 last week and up from the six-week CBS average of a 1.3 so far this season on Friday nights.  Undercover Boss is the big reason for the CBS momentum on Friday — now a 2.0 rating at 8 pm, up from last week’s disappointing 1.5 season premiere (which was dampened by the first-week sampling of the ABC comedies).  CSI: New York (1.4) and Blue Bloods (1.5) were close to last week’s ratings.

NBC fell to a 1.2 from 8-11 pm last night (from 1.5 last week and now slightly below the 1.3 six-week average so far).  Repeat comedies Go On (0.6) and Guys with Kids (0.7) barely edged The CW’s America’s Next Top Model in the hour, but Grimm rebounded to a 1.7 rating at 9 pm (good enough for second place in the hour and close to the season average for the show).  Dateline NBC at 10 pm fell to a 1.3, a weak third place in the hour.

FOX struggled to a 1.2 rating from 8-10 pm.  The network actually tried to make something happen: FOX bought tune-in radio advertising Friday.  But the off-channel marketing had limited impact.  Kitchen Nightmares rose two tenths from last week to a 1.2 rating at 8 pm, but the hapless Fringe remained stuck at a 0.9 rating at 9 pm.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.