June 30, 2012

The Sked: FRIDAY RATINGS June 29: Olympic Gymnastics Trials Lead the Way

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Written by: Mitch Metcalf
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Once again, live programming proved to be the only way to attract an audience on a tough night like Friday.  NBC’s continuing coverage of U.S. Olmpic Trials worked well with the TV audience, particularly Gymnastics from 9-11 pm.

NBC averaged a first-place 2.0 preliminary Adult 18-49 rating from 8-11 pm.  Swimming from 8-9 pm averaged a 1.5 rating (good enough for a win in the hour), although it was down from a 1.7 Thursday at 8 and a 1.9-2.0 Monday-Wednesday at 8.  But interest really spiked for the bread and butter of the Summer Olympics, Gymnastics, which averaged a 2.3 from 9-11 pm.  By half hour, Gymnastics coverage built steadily for most of the show (2.2 at 9:00, 2.4 at 9:30, and 2.5 at 10:00) before retreating a bit at 10:30 (a still very good 2.3 rating).  This is up substantially from the 0.9-1.0 NBC has rated the past two Fridays (with very low-rated comedy repeats at 8 and Dateline at 9 pm) and very close to the 2.1 rating ABC averaged two weeks ago with its night devoted to the Niagara Falls highwire-with-a-harness stunt.

ABC finished in second with a 1.1 rating in prime time.  Both Shark Tank (a repeat) and 20/20 (a two-hour original episode) scored a 1.1.

CBS averaged a 0.8 rating from 8-11 pm, with repeats of Undercover Boss (1.0), CSI New York (0.8) and Blue Bloods (0.7).  The last two Fridays CBS has averaged a similar 0.7 for the night.

FOX was a non-factor, a 0.5 rating for repeats of House and Bones.  This is down a bit for FOX, which has bounced between a 0.6 and 0.7 the last four Fridays with the same schedule.

More Olympic Trials tonight on NBC — swimming at 8 pm and Track & Field at 9 pm before The Firm ruins the evening at 10 pm.   Regional baseball on FOX and repeats on the other networks.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.