November 26, 2011

The Sked: FRIDAY RATINGS November 25

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Written by: Mitch Metcalf
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>A Friday night to forget last night to forget as the audience has better things to do (shop, see a movie, visit family, or basically anything else) than watch lame animated specials or Hollywood movies on television with more than a dozen commercial breaks.

FOX did the “best” Friday night with Iron Man from 8:00-10:30 (1.3 rating).  ABC was in second with Shrek the Third (1.1 rating) and 20/20 (1.2).  NBC also tried the theatrical movie route with National Treasure: Book of Secrets (generating a 1.0 rating).

CBS tried to create some holiday magic with new animated specials, but Hoops & Yoyo Ruin Christmas (0.8) and Elf on the Shelf: An Elf’s Story (1.0) did not do the trick.  Similarly, on The CW, Grandma Got Run Over by a Reindeer (0.5) and Olive, the Other Reindeer (0.3) prove that if a special is not from Rankin-Bass or Charles Schultz, it stands little chance of becoming a classic.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.