November 5, 2011

The Sked: FRIDAY RATINGS November 4 & Sweep Update

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Written by: Mitch Metcalf
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The big news last night was the second telecast of Grimm, NBC’s bit of good cheer from an otherwise dismal fall.  The second episode scored a 1.8 Adult 18-49 rating in the fast nationals, down from a 2.1 premiere but still enough to win a typically lackluster Friday time period.  Chuck declined to a 0.8 in a credible bid to become a CW show (it finished just ahead of The CW’s Nikita which scored a 0.6 in the time period).  Dateline ended the night at 10 pm with a very soft 1.2 rating.  For the night, NBC was a third-place 1.3 rating, up from a 1.1 last year on this night.  

CBS won the night with a 1.6 rating (1.2 for A Gifted Man, 1.6 for CSI: NY and 2.1 for Blue Bloods), down from a 1.8 last year on this night.

FOX was #2 on the evening with a 1.4 rating (1.5 for Kitchen Nightmares and 1.3 for Fringe), up from a 0.9 this night last year.

ABC was #4 with a 1.2 Friday night (1.2 for Extreme Makeover Home Edition at 8 pm, 1.4 for the 9 pm edition, and a poor 1.1 for 20/20), down from a 1.5 last year. 

The updated sweep scoreboard through nine days:

          2011 vs 2010 Through Day 9 of 28

                 2011    2010
          FOX     3.9     3.0     +30%
          CBS     2.7     2.5     + 8%
          ABC     2.3     2.5     – 7%
          NBC     2.3     2.3     + 1% 


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.