October 8, 2011

The Sked: FRIDAY RATINGS October 7 (Abbreviated)

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Written by: Mitch Metcalf
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>Friday viewing patterns are pretty much locked in.  A brief review of the broadcast networks follow for the record.  TBS coverage of two exciting one-run Game 5’s in the National League will be reported when available. 

CBS won the third Friday night of the season with a 1.6 Adult 18-49 rating.  A Gifted Man has settled in at a 1.2 rating (three-week track 1.4…1.2…1.2).  The struggling freshman drama finished second in the 8 pm hour (losing to Kitchen Nightmares on FOX).  CSI: NY built to a 1.6 (winning 9 pm) and Blue Bloods kept going to a 1.9 (winning 10 pm).

FOX was second with a 1.4: Kitchen Nightmares (1.5) and Fringe (1.3).  Fringe has bounced around a bit (1.5…1.2…1.3), but a 1.3 seems to be what we can expect.

NBC was in third place with a 1.2.  Repeats of Up All Night and Whitney each rated a 0.9 each from 8-9 pm, while Dateline did a 1.3 at 9 and a 1.5 at 10 pm (good enough for #2 in the hour leading into late local news).

ABC, like the previous two Fridays, was around a 1 rating in each half hour: Modern Family repeat (0.9), Suburgatory repeat (0.9), Revenge repeat (0.9) and 20/20 (1.1).  The extra hour of repeats at 9 pm continues to give Dateline NBC a huge advantage over ABC’s 20/20.

On The CW, Nikita dropped a tenth to a 0.5, while Supernatural held steady at a 0.7.

Season to date (19 nights in), CBS and FOX are tied at a 3.1 rating.  Looking at an extra decimal place, CBS is a 3.10 and FOX is a 3.09.  ABC is in third at a 2.5, while NBC is a 2.3.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.