April 16, 2013



SYFY:  The multiplatform DEFIANCE is the biggest project Syfy has tried to launch in quite a while, and its debut was fair if not overwhelming with a 1.0 in the 18-49 demo (only about 45% of the 2.7M total viewers were under 50, which may reflect the old-west flavor of the drama), plus another 0.4 for the 11PM rebroadcast.  That’s certainly better than other network originals like Warehouse 13 or Lost Girl, so in Syfy terms it’s a strong start, but not the groundbreaking result that months of hype might have led one to expect.

A&E:  For example, a regular episode of BATES MOTEL was ahead of Defiance with 1.1, up 0.1 from last week, and more than half its viewers were under 50.  (The show had an additional 0.6 rating for its re-airing.)

TNT:  There wasn’t much of a bump for the DALLAS season finale, with a typical 0.8 for the first hour and 0.9 for the second (plus 0.4/0.3 for the re-airings).  As usual with the old-skewing soap, 35-40% of the viewers were under 50.

Tonight’s big cable arrival is Season 3 of AWKWARD. on MTV.  The show was in a ratings stride by the end of last season, with a 1.1 demo rating.  “Only” about 60% of its viewers were 18-49, but because it’s MTV, the remainder may have been under 18 rather than over 49.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."