December 26, 2017



Christmas Night featured the NBA vs. The Grinch.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2017 Dec 25.MON

ABC:  The Houston vs. Oklahoma City NBA game, one of the league’s holiday quintet, took the night with a preliminary 1.8.  (Last year, Christmas fell on a Sunday, so the primetime network game aired on cable rather than facing off with Sunday Night Football.)

NBC:  The original animated 1966 HOW THE GRINCH STOLE CHRISTMAS gave basketball a run for its money at 1.6, and then the live-action remake was at 1.3.

CBS:  Reruns at 0.5-0.9.

FOX:  Reruns at 0.4/0.3.

CW:  Reruns at 0.3/0.2.

CBS airs the President-less KENNEDY CENTER HONORS tonight, and on cable, TNT unloads another 2 hours of MAJOR CRIMES en route to its series finale early next month.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

This feature will return in January.

CABLE RATINGS: Come back Wednesday afternoon for detailed demographic ratings for top cable programs from this day, delayed by Christmas.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.