Christmas Night featured the NBA vs. The Grinch.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
ABC: The Houston vs. Oklahoma City NBA game, one of the league’s holiday quintet, took the night with a preliminary 1.8. (Last year, Christmas fell on a Sunday, so the primetime network game aired on cable rather than facing off with Sunday Night Football.)
NBC: The original animated 1966 HOW THE GRINCH STOLE CHRISTMAS gave basketball a run for its money at 1.6, and then the live-action remake was at 1.3.
CBS: Reruns at 0.5-0.9.
FOX: Reruns at 0.4/0.3.
CW: Reruns at 0.3/0.2.
CBS airs the President-less KENNEDY CENTER HONORS tonight, and on cable, TNT unloads another 2 hours of MAJOR CRIMES en route to its series finale early next month.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
This feature will return in January.
PREVIOUS MONDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS MONDAY CABLE & BROADCAST NATIONALS
###
About the Author
