The news isn’t getting better for the WINTER OLYMPICS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: WINTER OLYMPICS coverage seems to have settled into the mid-3s, with a preliminary 3.7 for Monday night. That compared to these parallel nights: 2014 Sochi 5.6, 2010 Vancouver 5.4, 2006 Turin 6.8, 2002 Salt Lake City 8.9. Final ratings have barely been up from prelims.
ABC: THE BACHELOR benefited from the lackluster Olympics ratings, up 0.2 to 1.7. A GOOD DOCTOR rerun followed at 0.7.
CBS: BIG BROTHER: CELEBRITY EDITION slipped 0.1 to 1.2, followed by reruns at 0.4-0.7.
CW: LEGENDS OF TOMORROW dipped 0.1 to 0.4, with 0.2/0.2 reruns of WHOSE LINE IS IT ANYWAY afterward.
FOX: Reruns at 0.4/0.4.
ABC tries again with THE BACHELOR WINTER GAMES tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS MONDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS MONDAY CABLE & BROADCAST NATIONALS
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