February 20, 2018



The news isn’t getting better for the WINTER OLYMPICS.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Feb 19.MON

NBC:  WINTER OLYMPICS coverage seems to have settled into the mid-3s, with a preliminary 3.7 for Monday night.  That compared to these parallel nights:  2014 Sochi 5.6, 2010 Vancouver 5.4, 2006 Turin 6.8, 2002 Salt Lake City 8.9.  Final ratings have barely been up from prelims.

ABC:  THE BACHELOR benefited from the lackluster Olympics ratings, up 0.2 to 1.7.  A GOOD DOCTOR rerun followed at 0.7.

CBS:  BIG BROTHER: CELEBRITY EDITION slipped 0.1 to 1.2, followed by reruns at 0.4-0.7.

CW:  LEGENDS OF TOMORROW dipped 0.1 to 0.4, with 0.2/0.2 reruns of WHOSE LINE IS IT ANYWAY afterward.

FOX:  Reruns at 0.4/0.4.

ABC tries again with THE BACHELOR WINTER GAMES tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Feb 19.MON

CABLE RATINGS: Come back Wednesday afternoon for detailed demographic ratings for top Monday cable programs, a day later than usual due to the Presidents Day holiday.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."