March 13, 2018



ABC’s hopes for AMERICAN IDOL diminished.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Fast Demo 2018 Mar 12.MON


ABC:  AMERICAN IDOL fell half a point from Sunday’s premiere to 1.8, dropping below NBC.  That’s still a good number these days, but IDOL has always tended to fall from its opening episodes, and this edition doesn’t have far to go before it becomes problematic at ABC’s price point.  On the plus side, THE GOOD DOCTOR returned from a week off with a half-point bump to 1.8.

NBC:  THE VOICE slipped 0.2 to 2.3, and GOOD GIRLS was down 0.2 to 1.1.

FOX:  LUCIFER held at 0.7, and THE RESIDENT lost 0.1 to 0.8.

CBS:  Only MAN WITH A PLAN and LIVING BIBLICALLY were new, and they were steady respectively at 1.0 and 0.7.  The reruns were in the 0.6-1.1 range.

CW:  LEGENDS OF TOMORROW (0.4) and IZOMBIE (0.2) were steady.

It’s a busy night tonight.  NBC follows the season finale of THIS IS US with the premiere of RISE, while ABC launches the new ShondaLand series FOR THE PEOPLE.  On cable, Freeform’s THE FOSTERS airs its not-quite-series-finale episodes (3 more hours are scheduled for summer to lead into the new spin-off), and WGNAmerica’s BELLEVEUE ends its limited run.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Mar 12.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."