July 11, 2017


Summer Mondays returned from last week’s holiday break.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jul 10.MON


ABC:  THE BACHELORETTE was steady at 1.4 with its last pre-holiday airing.  It was followed by a GONG SHOW rerun at 0.6.

NBC:  AMERICAN NINJA WARRIOR was up 0.3 to 1.4 compared to last week, but down 0.1 from 2 weeks ago.  SPARTAN was similarly up 0.2 from last week to 1.0, which was steady with 2 weeks ago.

FOX:  SO YOU THINK YOU CAN DANCE returned to its pre-holiday 0.8, and SUPERHUMAN was up 0.2 from last week to 0.6, which was steady with 2 weeks ago.

CW:  WHOSE LINE IS IT ANYWAY held its 0.3 from 2 weeks ago, up 0.1 from the SUPERGIRL and WHOSE LINE reruns that surrounded it.

CW:  Reruns at 0.4-0.6.

FOX airs the baseball ALL-STAR GAME tonight.  On cable, Freeform follows the return of THE FOSTERS with the official premiere of THE BOLD TYPE, which had a “preview” airing after one of the final PRETTY LITTLE LIARS episodes.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Jul 10.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.